Leveling the playing field for arists.
As the music industry shifts towards a digital landscape, big players like YouTube and Spotify are increasingly relying on algorithms to decide what music is played and who sees it. This means that artists’ songs are being streamed based on their potential for popularity rather than the quality of the song itself. In order to gain exposure they deserve, many artists now post their work online without getting paid for it.
How is the process changing?
With this shift in how we consume media, comes an urgent need for better artistry from those who create it. Unfortunately, some are still stuck playing by old rules that see them signing away their rights when they sign with a major label or hoping to get discovered at college radio station open mic nights.
Is social media really that powerful?
On top of that, social media domination is now becoming just as important as making good music—if not more so—and with platforms like Twitter and Facebook being flooded with bots and automated accounts where no one knows what real engagement looks like let alone how to navigate them; it’s easy to see why artists have been left being in this digital age. But if artists have a successful online presences, gone are the days of needing a manager or agent who can negotiate deals on your behalf with record labels and publishers.
In short: all things are considered based entirely off sales data driven by listener engagement across multiple channels for the long-term. It could potentially mean discovering emerging artists before the blow up instead of allowing fame dictating high exposure.
* This article was generated by an AI and was evaluated for infringements prior to release. *
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