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Making Tik Tok Work For You

TikTok is currently a leading social media platform, with 500% year-over-year growth since 2017 and 120 million monthly active users. For musicians, it’s not just a social media platform, it can turn independent artists into stars overnight and creates global hits, making it a music marketing phenomenon.

For reasons unknown to music industry professionals, TikTok still doesn’t seem to be part of every artist’s marketing strategy, even though it could be what blows up your next release. Although the app is a Gen Z playground, it’s time to get your head around it and start promoting your music on TikTok today as you’ll immediately start to see the results.

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